There is no single support line for it, and every situation has its own separate form.
You searched for a business profile, a listing, or a Google page for your business, and landed on a term that sounds like a separate product: Google Business Profile. It is not a different product. It is the same listing you already manage in Search and Maps, under its current name.
This page answers what sits behind that name: what it is called, what it costs, what verification means, what a manager can and cannot do, and how you actually reach Google about it. On that last question, the honest answer is shorter than most readers expect, because Google publishes no single phone number or email for it.
Google Business Profile is the current, official name for the free listing that controls how your business shows up in Google Search and Google Maps. The same listing used to be called Google My Business, and plenty of owners still call it that.
No. It is not a separate product or a higher tier of service, it is one thing under its third name. Anybody searching for a price, a contact method, verification, or a manager role in English is looking for the exact listing they already manage in Search and Maps.
Nothing. Creating it, verifying it, and running it are all free, whatever name you use for it, and Google confirms that directly:
"That's because Google never charges for help with your Business Profile."
Help protect your Google Business Profile, Google Business Profile Help, read September 14, 2026
Anybody who offers, in Google's name, to set it up or verify it for a fee is not offering anything Google itself does not already do for free. What is billable is something else entirely: the work built around the profile, a card on the counter, and a nightly watch for changes.
Verification is the step where Google confirms that a business with the stated name and address actually exists at that address, and that you are the one running it. Without it, the profile still exists, but edits do not show up the way you expect, and you cannot fully reply to reviews.
One route is a postcard mailed to the business address with a code on it, and most codes arrive within two weeks. While you wait, do not change the business name, address, or category, since that invalidates the code, and do not request a second code, since that invalidates the first. The full procedure and other verification methods are on verifying a business on Google.
A manager can do almost everything an owner can. Manager is an access role with defined rights, not an app you download. Nobody has to install anything today; the profile is managed in the browser, directly inside Google Search and Google Maps. A manager can change the name, address, hours, category, and phone number, and is blocked from exactly two things, in Google's own words:
"can't add or remove users, or delete the profile"
Manage your Business Profile owners & managers, Google Business Profile Help, read September 14, 2026
The primary owner is one specific person out of everyone who has access to the profile:
"Each Business Profile can have several owners, but only one primary owner."
Manage your Business Profile owners & managers, Google Business Profile Help, read September 14, 2026
Anyone who transfers primary ownership, to an agency or a former partner, and then gets no response, stays locked out of the profile. New owners and managers also cannot perform some actions for the first seven days after being added.
Google publishes no single phone number or email address for any Business Profile problem, at least not one that can be verified. Instead, almost every situation has its own path built into the profile itself. There is no general help desk to describe your own situation to in one message, no queue you join, and no ticket number to reference later. Whoever answers, if anybody does, answers through the specific form built for that one situation, and nothing else.
A suspended profile is handled through an appeal, and even that has a stated timeframe:
"It can take up to 5 business days to review and make a decision about your appeal."
Appeal Business Profile content & profile restrictions, Google Business Profile Help, read September 14, 2026
A review that breaks policy gets reported directly under that review, not by email. One specific situation is even named as something to contact Google about directly:
"Duplicate profiles: If you accidentally created and verified a new profile because of a change of address or ownership, contact us so we can transfer your reviews from your old profile to your new one."
Move your reviews across Business Profiles, Google Business Profile Help, read September 14, 2026
There is no universal support desk to write to with anything. It is a set of separate forms, each built for one specific situation.
Fourteen metrics, free, downloadable straight from the profile: search queries, views, direction requests, calls, website clicks, messages, and bookings. Google names how often at least one of them updates:
"Search metrics are refreshed at the start of each month. This can take up to 5 days."
Understand your Business Profile performance & insights, Google Business Profile Help, read September 14, 2026
What Google does not publish anywhere is how long it keeps that data, and none of the fourteen metrics tell you when the listing itself changed, only how people found and used it. A nightly watch on the same listing, with an email the same day something changes, is what Valtela does for $599 a year, on pricing.
If you are asking who actually owns the profile you manage yourself, the answer is on who owns a Google Business Profile. If you want the full price list instead of one sentence about cost, and how it changes with more than one location, that is on what a Google Business Profile costs. And if you are just starting verification, the full walkthrough is on verifying a business on Google.
Every citation on this page comes from one of these pages. The link goes to the original source, not to our summary of it.
$599a year, plus $79 for each extra card. See the full price.