It reaches every account regardless of plan, and stays stored exactly as it was sent.
Before a card goes on the counter, you want to know what actually arrives afterward. Not a promise, the specific email that lands at the end of the first month and every month after.
The monthly report is that email. It reaches every account, whether the plan is the base tier or the higher one, and totals one calendar month: how many people opened the card, how many clicked through to Google, how many reviews arrived, and where the rating moved.
The rest of this page goes number by number, what each one means and what it does not. That second half is usually the part missing from a listing-monitoring pitch.
The report is not assembled from scratch. It comes from two things that already run continuously: the nightly read of the Google listing, and a running count of every time somebody opens the card at the counter or clicks through from it. At the start of a month, the previous calendar month's totals get added up and the email goes out.
It also stays stored and reopenable at any time, exactly as it was sent, on the email you sign in with, not a general billing address for the business.
Three numbers sit across the top: how many people opened the card, how many new reviews arrived, and the current rating. Underneath, one extra sentence, but only when the rating crosses a threshold where customers behave differently according to an American survey, linked to that study. Below that, the same open count broken down by week, and one recommendation for next month.
Monthly report for July 2026
The rest of the email carries card taps by week and one sentence on what to do about it next month.
A card open is counted every time somebody's phone touches the card on the counter, over NFC or a QR code. It is one tap by one person, not a visit, not a customer, and definitely not a review.
The system does not count bots, link previews, or a page preloaded in the background, because a phone or browser can do those on its own with nobody standing at the counter. If the same phone taps the same card repeatedly in quick succession, the number does not keep climbing forever.
A Google click means the guest pressed the review button after opening the card and the browser sent them to Google's own form. What happens after that is invisible to us: whether the guest actually wrote a sentence, left only stars, or closed the window without doing either happens between the guest and Google. A click is an upper bound on interest, not a count of the reviews it produces.
The rating figure is always Google's own number, read from the public listing the last night it was checked, never calculated from what happened at your card. It is shown twice, at the start and the end of the month, so movement is visible, not just where it landed.
Google also does not recalculate its own number right away:
"It can take up to two weeks for a business's rating to update after receiving a new review."
Google Business Profile Help, read September 14, 2026
A review written on the last day of the month may not show up in that same month's closing rating, even though the rest of the report already shows it arrived. That is not a report error; it is a delay Google itself carries.
Alongside the Google button, the card offers a second option, a private message straight to you. The report counts these separately, and none of that number ever reaches Google. These are messages that would otherwise have become a review you didn't want, or gone unrecorded entirely.
The report also shows how many reviews you marked answered inside the app. That is based on your own marking, not what shows on Google, and a gap can exist between the two:
"Google will review your response: This helps ensure that responses meet Google's content policies."
Google Business Profile Help, read September 14, 2026
That review usually takes up to ten minutes, but can take as long as thirty days. A reply you sent may not yet appear on Google by the time the report goes out.
Not every month looks the same, and the report does not hide that. When almost nobody opens the card, it says so plainly and suggests moving it closer to the register. When people open the card but reviews aren't following, it adds one specific line staff can say at checkout. And when opens are high but Google clicks are low, it suggests checking whether the card sits near the entrance, where a guest only reads it after paying.
Just as important is what the report leaves out. No dollar figure: it never bills you and never states what one review is worth in dollars, because nobody can compute that reliably. It won't say why the rating moved, only that it moved, because what actually happened inside the business is invisible even to Google. It never claims a reply will raise the rating; below four stars it cites one older hospitality study, but adds plainly that the data is observational, not proof for every business.
It does not say who opened the card or wrote which message; the figures are monthly totals. And it never compares you to anyone else, because two businesses have different footfall, different frequency and a card placed in a different spot.
The report is one output of reading the listing every night and counting the card all month. The same watch also sends an alert when something on the listing changes or a review disappears, and once a year, a summary covering the whole license period. The report is not billed separately; it comes with the plan at $599 a year, with an extra card at $79 a year, and the full pricing breaks down the rest.
Anyone who wants to see a full year at once will find the same logic in the yearly summary: where the rating stood at the start of the license year and where it landed. Anyone who wants to see a real account, not one picture of it, can open the live demo. And anyone still deciding whether they need listing monitoring at all should read what the nightly watch actually does before the report that grows out of it.
Every citation on this page comes from one of these pages. The link goes to the original source, not to our summary of it.
$599a year, plus $79 for each extra card. See the full price.