Instead of a figure nobody could verify, you get a record of what actually happened to the
This page has no number you can click through from Google. Two kinds of readers land here: somebody deciding on a second license year, and somebody who got a link from a person asking what that yearly document even is.
The short answer: the yearly summary is a record of what happened to your Google listing and reviews over the last year. It does not calculate what that made you in dollars, and that is deliberate. Why is most of the rest of this page.
A license runs for a year. A month before it ends, an invoice for the next year goes out, and in a separate email, not the same one, the yearly summary for the year that is ending. They are two different messages with two different purposes: the invoice asks for money, the summary only reports what happened.
The summary can also be reopened inside the account any time, not just once a year. It only shows up once you have been on the book a full year, since before that there is nothing yet to total. The window it covers is your own license year, not the calendar year: if the license has run longer, it is the last twelve months; if a new year only just started, it is only the part of it that has already passed.
The yearly summary never states what the year earned you. No amount, no estimate, no line saying the card on the counter brought in a specific number of dollars more. It is the one figure a reader of a document like this would probably want most, and also the one figure nobody can honestly compute.
Nobody can prove a guest who became a customer came because of the card on the counter rather than the food, the location, or a friend's recommendation. Any such figure would have to be invented, there is no other route to it. And an invented number arriving alongside next year's invoice would read as a reason to pay that invoice. The summary deliberately avoids that trap.
Instead, it counts only what actually happened and can be checked: how many times the listing was read, how the rating moved, what changed on it. None of those numbers says anything about revenue, only what happened, which is the one claim a document like this can honestly make.
The summary totals three figures, then a list of events. First is the rating's movement from the start of the period to the end, read every day from Google. Google itself admits the rating does not react to a new review right away:
"It can take up to two weeks for a business's rating to update after receiving a new review."
Google Business Profile Help, read September 14, 2026
So the figure in the summary is accurate as of the night it was read, not as of the day a review actually arrived. Alongside the rating are the number of card opens on the counter, including how many led onward to Google, the number of reviews on the listing, and the number of days the listing was actually compared against yesterday.
Next comes a list by kind: how many times the rating dropped, how many times one of the six watched details changed (name, address, phone, category, hours, website), how many times the listing briefly vanished or showed as closed. Each line carries an exact count, not an estimate, because behind it stands one specific alert, still openable in the account.
Finally come new reviews and guest messages, both with how many were marked resolved, and every account gets this, not only the higher tier. The higher tier gets one extra line: how many suspected cases of review manipulation it caught over the year and how many are still open, plus one sentence on what guest messages were mostly about, if enough arrived.
Aug 1, 2025 to Jul 31, 2026
Your rating rose from 4.2 to 4.6.
Per Google, read every day.
The rest of the email carries new reviews and guest messages, both with how many were answered.
This part of the summary isn't bought for what it shows right away. It matters a year or three later, at a moment nobody plans for in advance.
Switching agencies or bringing someone new onto reviews, the first thing they'll ask is what happened before, and the summary hands that over on one page instead of stitched together from memory. Selling the business, a buyer cares about more than today's rating, whether it climbed slowly or dropped and recovered, and a year of stored summaries is exactly that.
When a new manager starts, sooner or later they will ask why the rating fell last spring. The answer isn't in anyone's head, it is in that year's summary. And when you need to show something changed on the listing before a complaint arrived, it helps that every alert already carried its own date the day it happened; that specific alert stays in the account, openable on its own.
Almost nobody buys the summary for this reason. Almost everybody ends up using it once.
It won't say why something changed or who did it, because the monitoring it draws from doesn't know that either; more on that is on its own page. It never calculates a dollar value, estimated or otherwise, for the same reason above. And it is not the same as evidence for one specific finding in the reviews. The higher tier has its own document for that, written the day the finding happens, not at year end.
The summary also does not total guest messages for the whole year, even though it totals everything else that way. Messages are deleted ninety days after they're sent, so anything older than that no longer exists by the time the summary runs. The figure shown covers only the last ninety days, and the document says so itself.
The summary comes with the plan: $599 a year, with an extra card at $79 a year. It is never sold separately, and the full breakdown is on pricing.
A shorter version of the same idea, monthly instead of yearly, is the monthly report. The yearly summary in the flesh, not just described, is what the live demo shows, a running account with past summaries already stored. And if what brought you here was wondering what happens if you stop paying, this page walks through it step by step.
Every citation on this page comes from one of these pages. The link goes to the original source, not to our summary of it.
$599a year, plus $79 for each extra card. See the full price.